Strategic Marketing: Case Studies

The assignment requires applying the course concepts from the class session. Please see the attached powerpoint slides from each session and and apply core concepts while answering each question.
Individual Assignment Questions
Question 1A (Recommend about 2 pages) 20 Marks
Compare and contrast the outside-in readiness of Ricoh Canada and Chateau Margaux at the time that each respective case was written. After comparing each company, provide your assessment of which organization, Ricoh or Chateaux Margaux, is in the best position to deliver value to their customers.
Question 1B (Recommend about 1 page) 10 Marks
For the company that you felt is the least outside-in driven (Ricoh or Chateau Margaux), what do you believe is the single most important thing that organization should do to move to become more outside-in driven. Justify why you believe that this is the single most important move.
Question 2A (Recommend about 1 page) 10 Marks
For an entrepreneurial initiative, Threadless has seen significant success over the years. There are many reasons for this, but from a customer value perspective, what has been their innovation?
Question 2B (Recommend about 2-3 pages) 30 Marks
Refer back to the company you identified in Question 1(B) (as being the least outside-in driven).
Provide a complete customer value profile and assessment of value priority of one segment that you feel is core to that organization’s (Ricoh or Chateau Margaux) future success. (If you are analyzing Chateau Margaux, stay focused only on the third wine option.) Be sure to justify your customer value analysis by drawing information from the case study as well as drawing on as many course concepts as is relevant in to provide a rich understanding of the customer value and priority.
Question 3 (Recommend about 3 pages) 30 Marks
For the company that you discussed in questions 1(B) and 2(B), describe the Business Model that you believe that company (Ricoh or Chateau Margaux) will have to put in place in to deliver value to the customer you profiled in Question 2B.
Total 100 Marks
All answers are to be written in 12-point font, double spaced, 1 inch margins.
Grading is based on how well you apply the course concepts in to provide insight into the corresponding questions being asked about that case.
An expectation in this individual assignment is that you are able to draw on the appropriate course concepts in to address the questions at hand. If you draw on too many (unrelated) concepts (i.e. the “everything but the kitchen sink” approach), this will detract from the clarity of your analysis. On the other hand, not drawing on all relevant concepts for that question will lead to an incomplete analysis.
Session 6 and Session 2 have several key concepts. I prefer using 3 or 4 major ones from these sessions

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