Public Relations And Advertising
This week’s readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations:
A) Post a link to one of your favorite ads and in short essay format, answer the following questions: Does it persuade you? How? Why do you like it? Is there anything problematic about the ad? Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA or MLA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.
B) After reading this week’s Learning Resources, provide an example,(other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example. Answer, in short answer format, why was the campaign successful or unsuccessful? Provide a link to the example.
Advertising as Culture
Read the introduction and chapter 1. This source is a good reference for research on advertising effects on culture.
A Dictionary of Marketing: Advertising
Read this short article on advertising.
Encyclopedia of Major Marketing Campaigns: Toyota Motor Sales, USA, Inc.
Read this article for a behind-the-scenes discussion of advertising campaigns by Toyota in the United States.
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