Trace the advertising history of your product using a minimum of 2 advertisements for each decade. Focus in particular on how the ad strategies respond to historical, cultural and technological changes. You are also asked to use trade journals and marketing research to determine: Who were the target consumers? What were their lifestyles? Where were these ads placed? Who were the readers? The last question can help answer the question about target consumers. You are required to discuss both the demographics and psychographics of the target consumers. The length of the assignment should be no more than 7 pages. (Copies of ads are not counted toward the 7 pages).
ØOutline the key facts
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