Order Sport Marketing Exam

Order Sport Marketing Exam
Sport Marketing
Exam Two
APA Version 6 Citation is required after EVERY RESPONSE.
1) Imagine they have been hired as the director of marketing for a minor league baseball team. The team had virtually no records of past ticket buyers other than a list of last year’s season-ticket purchasers. Develop five ways to build the team’s prospect database in the off-season.
2) Select a prominent company involved in sport marketing sponsorship activities. Make a list of what sort of objectives the company may establish before entering into partnerships, based on the objectives listed in this chapter (Sponsorship etc.). Review some of the company’s current activities and events related to sport sponsorships and determine, based on the criteria selected, whether that sponsorship is meeting those objectives. Why or why not?
3) Today, many sponsors seek partners who offer measurement tools and metrics to gauge the effectiveness of the partnership. Companies such as Turkey Intelligence, IEG, and Navigate Marketing specialize in measuring sponsorship effectiveness. Research the work of such companies and explain how they attempt to determine the return on investment of a particular sponsorship.
4) Nike is referred to as a company involved in ambush marketing. Explain ambush marketing and provide an example, other than Nike, of a company involved in such activities.
5) Imagine that you are employed by a marketing agency to provide hospitality for the clients of a large international courier service at a prestigious international sporting event (e.g., FIFA World Cup). What factors would you consider when planning your schedule of activities?
6) Identify five athletes who you believe could become effective endorsers. Select a product for each and explain why that person would be an effective endorser for that product.
7) Identify and assess the community relations and public relations of various sport entities (e.g., NBA Cares campaign, NFL Play60 campaign). What publics are they trying to reach? What message are they sending to those publics? Does it appear that good interaction occurs between media relations and community relations to create good public relations?
8) Discuss whether social media can truly be used as a tool to generate revenue. Do ticket offers posted on social media sites create new revenue for a team, or do they cannibalize other ticket sales efforts? How effective are teams at realizing ROI from their social media platforms?
9) look up a legal case involving intellectual property in sport. Ask students to share the facts of the case with the rest of the class and then have the class debate the case before revealing the outcome (if the case has been decided). A good case to start with might be the Ed O’Bannon vs. NCAA case.
10) Using an example from a current sport organization, illustrate the effects of price on the remaining four Ps. Describe scenarios that demonstrate both positive and negative effects.
Order Sport Marketing Exam

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code DALE