New Product Development Discussion Assignment

Description
Exercise: New Product Development
Introduction
This is an assignment aiming at how to use theoretical models for product development in
the food industry. It is a practical assignment where you will develop your own food product
and reason and reflect on the development process.
The setting
Imagine that you represent a business in the food Industry. The business wish to develop a
new vegetarian plant-based burger. This product will fit a special target group, and the
business believe it will increase the total sales and profit.
You will need to choose a burger you want to develop. You should decide upon what a patty
should consist of in terms of ingredients and grade of processing/preparation.
Follow the process from idea to prototype.
Use the steps presented in the article Næs

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