MNGT 4221 Social Entrepreneurship Project

MNGT 4221 Social Entrepreneurship Project
MNGT 4221
Dr. Korovyakovskaya
Social Entrepreneurship Community-Based Learning Project
MNGT 4221 Social Entrepreneurship Project
This project will help you understand through research and practice how a social business operates. The goal is to research on your chosen company’s operations to better understand their operations as a future social entrepreneur and company founder/owner. You might want to even experience working for them as volunteer.
The following are the steps for competing your work:
1. Select a company of your choice. Please visit one or several websites listed below or any local social entrepreneurship organization of your choice:
Savannah Area Chamber Non-Profit List at:
Social Entrepreneurship Organizations list at, or
Social Entrepreneurship Resources List at Entreprenership Resources.pdf
or a list of a student’s choice
2. Thoroughly research on all aspects of operations of the company, starting from vision and mission to fundraising and marketing, and financial plan. Fill out the following sections of a business plan for social entrepreneurship with information available on your chosen company’s website and other publicly available online resources. Submit your Project to DropBox.
E-mail me to [email protected] if you have any questions or need any help. Please write your class credentials (MNGT 4221) in the e-mail Subject.
1.0 Executive Summary
1) Mission Statement
2) Vision Statement
3) Keys to Success (Core competencies/competitive advantages/key advantages)
2.0 Company Summary
1) Company Ownership and Legal Structure
2) Start-Up Summary
a. Start-Up Requirements
b. Start-Up Funding
3) Location and Facilities
MNGT 4221 Social Entrepreneurship Project
3.0 Management Summary/ The Team
1) Management
2) Board
3) Advisors
4) Donors
5) Personnel
a. Positions
b. Position Descriptions
4.0 Market and Industry Analysis
1) Industry Analysis
a. Competition and ing Patterns
b. Distribution Patterns
c. Main Competitors
2) Market Analysis
a. Market Segmentation
b. Market Trends
c. Market Needs
d. Market Growth
3) Expected Position and Share in the Target Market
5.0 Marketing and Fundraising
1) Fundraising targets and strategies
2) Marketing Strategies
a. Target market (Potential Customers)
· Profiles of individuals who will receive services
MNGT 4221 Social Entrepreneurship Project
· Summary data on the target market (number of potential clients, client demographics, etc.)
b. Advertising and Promotion
· Media used
· Media costs
· Plans for generating publicity
c. Pricing
· Cost structure (Fixed, Variable)
· Desired image in the market
· Comparison against competitors’ prices
d. Distribution
· Distribution channels used
· Sales techniques and incentives
6.0 Products
1) Product Mix and Product Description
2) Competitive Comparison
3) Sourcing/Suppliers
4) Technology
7.0 Business Strategies
1) Desired Image and Position in the Market
2) SWOT analysis
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
3) Competitive Strategy
a. Cost Leadership
b. Differentiation
c. Focus
Plan of Operation
1) Location
a. Traffic count
b. Lease/rent rates
c. Labor needs and supply
d. Wage rates
2) Layout
a. Size requirements
b. Ergonomic issues
8.0 Risk Assessment
1) Financial Risk
2) Legal Risk
3) Environmental Risk
a. Political and governmental risk
b. Economic risk
c. Demographic risk
4) Other Risks
9.0 Financial Plan
1) Important Assumptions
2) Key Financial Indicators
3) Projected Income Statements
4) Projected Cash Flow
5) Projected Balance Sheet
6) Exit Strategies
10.0 Appendices
1) Financial statements
2) Resumes
3) Organizational charts
4) Market research documents
5) Other

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