MKT544 Market Segmentation and Buyer Behavior
12 slides with speaker notes (50 words) due 8pm
Create a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups.
Describe the consumer trends that are influencing purchasing patterns, and provide an overview of the different consumer groups (market segments).
Choose two of the companies from the list below.
Sports spectrum Greeting cards
Ty Beanie Babies
Sara Lee Desserts
Examine each company’s website to determine what segmentation strategy the firm uses.
Answer the following questions, and provide explanations for your responses:
Who is the intended target market for the website?
What communications objectives do you think the company is trying to accomplish?
What product-positioning strategy is being used?
Market Segmentation and Buyer Behavior Presentation Grading Guide
MKT/544 Version 2
Individual Assignment: Market Segmentation and Buyer Behavior Presentation
Purpose of Assignment
This assignment helps students understand buyer behavior and how it ties into market segments.
The student describes the consumer trends that are influencing purchasing patterns
The student provides an overview of the different consumer groups (market segments).
The student chooses two companies from the provided list and examines each company’s website to determine what segmentation strategy the firm uses.
The student answers who the intended target market for the website is.
The student answers what communications objectives they think the company is trying to accomplish.
The student answers what product-positioning strategy is being used.
The presentation is 12 to 15 slides in length with speaker notes, and is appropriate for the audience.
The presentation includes relevant media and visual aids that are consistent with the content.
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