MARKETING PLAN AND STRATEGIES TO LAUNCH AN IDEA

Description
This document should be presented in the form of a report to key stakeholders (founders, funders and/or prospective investors) for their evaluation as to whether to launch this new venture.
You can include weaknesses, and whether you should proceed or not. You can use the document as a basis for seeking investment.
this assignment consist of writing a marketing plan and strategies (which will be implemented in a business plan) to launch graphical reservation app. the goal is to turn an idea to real. and to convince stakeholders to invest. so the marketing strategies should be convincing enough to get money from investors.
I don’t need a formal report with executive summary, or introduction etc….. just marketing strategies.
In addition, the report should include a full reference list – these pages are not included in the page limit.
In addition, the report must include appendices (one per member of your team) which will provide more detailed supporting analysis on specific areas.
You should use academic theory, concepts and frameworks to support your evaluation, as appropriate. However, it is not necessary to include explanations of mainstream academic theory, concepts and frameworks used if these concepts have been introduced on the module – it can be assumed that the reader is aware of these.
things to consider:
1.MARKETING MIX
2.4 P’S (PRICE, PRODUCT, PLACE, PROMOTION)
3.Market research :
– defines the market (who is paying you and for what)
– Identifies market size in £ mio’s
– Confirms the demand (primary research)
– Identifies how you will compete (price or quality)
4. Numbers and data, how much will cost the promotion the first year?
5. Finance numbers are derived from Market and Operations sections (summary table in your narrative).
p.s: the business ideas is attached in the files. it’s this idea we need to develop to a business.
past exemplar are attached in the folder
please have a look at the screen shot

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