Individual Marketing Project Assignment

Individual Marketing Project Assignment
Marketing Plan
Marketing Plan
Individual Marketing Project Assignment
Every entrepreneur needs to prepare a marketing plan. It is important to focus on planning and research in to create an effective marketing plan. A marketing plan is a guide for the process of determining the target market for your product or service, outline the target market’s needs and wants, and fulfilling these needs and wants.
1. Executive Summary
Overview of the entire marketing plan. It must give a good understanding of your business and a good reason why someone should invest or fund your venture.
Vision statement (what do you want to achieve)
Value proposition (what values do you provide to customers)
Positioning statement (how do you want to be perceived in the market)
2. Marketing Situation
Industry analysis (description of your industry)
Identify your customers – ideal clients.
· What is their demographic profile?
· What are their values, interest, choices?
· How do they like to do business (online, face to face, etc.)?
· Where are they located?
· Why would this person buy your product or service?
Competitive analysis (your competition):
· Where are they located?
· How long have they been in business?
· What are their target markets?
· What are the unique selling points?
· What are the strengths and weaknesses?
3. Analyze your business
SWOT
Individual Marketing Project Assignment
Define your difference: USP – what is your unique selling point?
What is your elevator pitch?
4. What is your customer journey?
AIDA:
Attention
Interest
Desire
Action
Loyalty
5. Action plan;
Marketing budget
Marketing team
Pricing strategy
Public Relations strategy
Social media strategy
Advertising strategy
After-sale strategy
Monitoring and measuring strategy
6. Marketing budget/financials
Sales, expenses, and profit
Individual Marketing Project Assignment
Please use the temple above for the class project.
You can review marketing plan samples here:
30 Marketing Plan Samples And Ideas To Make Yours Stand Out (Links to an external site.)Links to an external site.
Some of these marketing samples are hypothetical and some are from real companies. Others are just marketing samples. Here are great examples:
1. Sample Marketing Plan (Links to an external site.)Links to an external site. – Houghton Mifflin Company
2. Marketing Plan Template (Links to an external site.)Links to an external site. – Kansas State University
3. Sample Plan (Links to an external site.)Links to an external site. – Palo Alto Software
4. The Marketing Plan (Links to an external site.)Links to an external site. – Massachusetts Small Business Development Center Network
5. Small Business Marketing Plan Template (Links to an external site.)Links to an external site. – ProfitWorks
6. Marketing Strategy Template (Links to an external site.)Links to an external site. – David Meerman Scott
7. One-Page Content Marketing Plan (Links to an external site.)Links to an external site. – UncommonlySocial
8. Marketing Plan Template (Links to an external site.)Links to an external site. – Marketer Gizmo
9. Nonprofit Marketing Plan Template (Links to an external site.)Links to an external site. – Nancy And Kivi
10. Developing A Marketing Plan Example (Links to an external site.)Links to an external site. – Agricultural Extension Service at the University of Tennessee
11. Marketing Plan Template (Links to an external site.)Links to an external site. – The Business Victoria
12. Marketing Plan Outline (Links to an external site.)Links to an external site. – QuickMBA
13. How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% (Links to an external site.)Links to an external site. – CoSchedule
14. Marketing Plan Template (Links to an external site.)Links to an external site. – Vital Design
15. Great Marketing Plan Template (Links to an external site.)Links to an external site. – Marketing Donut
16. Marketing Plan Outline (Links to an external site.)Links to an external site. – University of Wisconsin Oshkosh Small Business Development Center
17. Content Marketing Strategy Template (Links to an external site.)Links to an external site. – Buffer
18. Your Marketing Plan Template (Links to an external site.)Links to an external site. – Nishnawbe Aski Development Fund
19. One-Page Marketing Plan (Links to an external site.)Links to an external site. – BisAmmo
20. A Marketing Plan (Links to an external site.)Links to an external site. – Network Jungle
21. Marketing Plan Template (Links to an external site.)Links to an external site. – Forbes
22. Plan Your Marketing Like a Pro (Links to an external site.)Links to an external site. – Business.com
23. Digital Marketing Plan Example (Links to an external site.)Links to an external site. – Smart Insights
24. Examples of Marketing Strategies for Small Businesses (Links to an external site.)Links to an external site. – ThriveHive
25. Multi-channel Marketing on a $2,000 Budget: A Sample Plan (Links to an external site.)Links to an external site. – BusinessTown
26. 5 Brilliant Marketing Strategy Examples From Dominant Brands (Links to an external site.)Links to an external site. – LinkDex
27. Marketing Plan (Links to an external site.)Links to an external site. – Royal Bank
28. How to Build a Go-To Market Plan (Links to an external site.)Links to an external site. – Chief Outsiders
29. A Sample Internet Marketing Plan (Links to an external site.)Links to an external site. – NerdyMind
30. Simplify Your Content Marketing Strategy With a One-Page Plan (Links to an external site.)Links to an external site. – Content Marketing Institute
INSTRUCTIONAL VIDEOS
1) https://youtu.be/BtzxfCJ4qak
2) https://youtu.be/Fqch5OrUPvA
3) https://youtu.be/QoqohmccTSc

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