How governments and nonprofits can best use social media strategies

1. More and more public sector agencies are focusing on how governments and nonprofits can best use social media strategies and efforts to interact with the public. Social media or new media directors are fairly new positions, but their numbers are growing. It is now common for public agencies to use Facebook, Twitter, or Google to get public feedback on issues (13 points).
a. Before hiring a social media director, a job analysis should be conducted. What job analysis method or methods would you recommend to identify the most important KSAOCs (knowledge, skills, abilities, and other characteristics) for the position? (6 points)
b. Please identify at least seven competencies that are required for the social media director for public sector agencies. (7 points)

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