Health Care Marketing Paper
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In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
To begin, select one of the following healthcare systems that you would like to explore for this unit:
Continuing care retirement community
Critical access hospital
Home health care
Short-term care (e.g., post-surgery therapy)
Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your Unit 2 Assignment.
Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
Report your findings by using one (1) of the methods below:
4-5 page fact sheet for the general community.
Letter to the CEO of your selected healthcare system.
Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
The use of first person is permitted for this assignment. APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used.
Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.
*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.
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