Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
I chose to align my interests with Subaru. According to White, S. (2012). The four utilities of customer value are categories to which consumers various purchase criteria may be assigned. These utilities are Form, Time, Place, and Ease of Possession.
Subarus adventurous automotive offering allows the customer to experience the great outdoors without concern; the vehicle will provide the attributes and dependability of intentionally increasing the distance from modern amenities.
Subarus performance automotive offering allows the customer to experience the thrill of elevated handling, horsepower and torque for the customers that wish to experience the thrilling life of a dragstrip or drifting track. According to Subaru. (2022). The all-new 2022 Subaru WRX is here to take rally-born, high-performance driving further than ever before, with a new, more powerful turbocharged SUBARU BOXER engine, an upgraded track-tuned suspension, the legendary grip of Symmetrical All-Wheel Drive, and a resculpted, athletic exterior that takes inspiration from its championship motorsport heritage with an eye to the future. The WRX represents decades of rally racing experience translated and re-engineered for unleashed power, precision handling, and thrilling performance.
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