Brand analysis and implications paper

BRAND ANALYSIS AND IMPLICATIONS
Johnathon Davis
 
Professor Sauers
 

Brand Equity

 
2

 
Importance of brand equity
 
 
Social value
 
 
Revenue from Goodwill
 
 
Price negotiation power
 
 

Positive implications

 
3

 
Emotional connection with customers
 
 
Increase in profits
 
 
Competitive edge
 
 
Long term customer sustainability
 
 

Safety concerns

 
4

 
Safety concerns communicated
 
 
Community support
 
 
Local government support
 
 
Employee support
 
 

Negative implications

 
5

 
Social media negative reaction
 
 
Employees concerns
 
 
Operational concerns
 
 

Strategic communication plan
 

 
6

 
Stakeholders
 
 
Communication needs
 
 
Mode of communication
 
 

 
Stakeholders Interest
 

 
7

 
Employees
 
 
Customers
 
 
Government agencies
 
 

 
Mode of communication
Mode of communication to customers via EMAILS and Social Marketing
Mode of communication to employees via meetings and emails
Mode of communication to government agencies via meetings

 
8

Impact of reopening

 
9

 
Impact of reopening to customers
 
 
Impact of reopening to employees
 
 
Impact of reopening to government agencies.
 
 

 
Functional departments
 

 
10

 
Marketing department
 
 
Safety department
 
 
Operational department
 
 

Roles and responsibilities

 
11

 
Marketing department roles and responsibility
 
 
Safety department roles and responsibility
 
 
Operation department roles and responsibility
 
 

Feedback from shareholder

 
12

 
Legal issues in reopening
 
 
Ethical issue in reopening
 
 
Guidelines
 
 

Frequency of meetings
 
 

 
13

 
Feedback from shareholders
 
 
Quarterly meetings
 
 
Annual meetings
 
 

References
Aaker, D. A. (2009).Managing brand equity. simon and schuster.
Hoover, C. (2010). The strategic communication plan.FBI L. Enforcement Bull.,79, 16.

 
14

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