Animal Experimentation Web Article

I uploaded an example of how the final should look.
I will need rough drafts throughout the month, first due 3/17 at least 400 words should be there for instructor feedback, second 3/22 at least around 800 words should be completed.
Task: This project asks you to write a persuasive web article that makes an argument about your topic to a specific audience, using the research you’ve gathered (from Unit 2 and the additional sources you will gather in Unit 3). In total, you are required to use at least 7 sources. A web article is a broad genre of text that encompasses many different purposes, audiences and platforms. For example, you might look at this example
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or this one
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or this one
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. I’m also including this student example
. Your web article can take any shape you want as long as 1) it can be distributed digitally, and 2) it includes digital links and visuals components. For example, you might choose to create your project on a website such as, a blog such as, a Word Document, or a PDF.
Audience: you’ll want to select an audience that makes sense for your particular research topic, the research you have conducted, and the stance you are taking. For example, if your web article is arguing for policy change relevant to a particular topic, then your specific audience should be a group who has the ability to impact policy. Or, if you believe that your topic requires action from a specific demographic, such as people your age, you should keep that audience in mind.
Purpose: your persuasive web article has three goals: 1) inform your specific audience on important background context and information they need to understand your topic, 2) take a stance on the topic/issue you’ve researched, and 3) persuade your audience to agree with your stance. You’ll also want to use research effectively enough that you are convincing your secondary audience, your teacher, that you are making this argument based on the research that you have done.
Genre: A web article is a very broad genre that includes essentially any article on the internet. For example, a newspaper article, a blog, and a magazine article all qualify as example web articles (see the links I included above). Therefore, it’ll be your responsibility in this project to make the best decisions about what kind of article you want to write–but you will have to keep your audience and purpose in mind when making these decisions. You’ll see that one thing all the sources have in common is the way they synthesize sources to present the argument to writers: in other words, the writers of these texts don’t organize the writing by discussing one source, then the next, then the next. Instead, the writers what they want to argue and then use sources to back their explanations. Your web article should be at least 1000 words long and will be created as a digital text (also called a web text). A web text or digital text is a text that is meant to be consumed by a public audience on the internet (rather than in print form) and so it’s designed very differently than a traditional essay.
What makes a web article different from composing a traditional essay?
Visual rhetoric: Since this is a web article, you should take advantage of the digital nature of this genre including visual elements besides the written text. You can choose if these elements will be photos, illustrations, charts, graphs, or something else.
Page design: As you plan your article, think carefully about your audience’s reading experience. This means considering page layout, use of color throughout the article, and formatting. When you are creating a web text, you not only have more opportunities to think about page design–effective page design is an important part of the genre. Effective page design for a web text helps establish your ethos as a writer and help your audience read more easily.
Citation: In web sources, like online reports and articles, sources are referenced through hyperlinks. I recommend that you review this resource, created by FIU’s Digital Writing Studio: Digital Writing and Citation
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. The entire video is incredibly useful for this project, but you can see the section on hyperlinking starting around 6:55. You can also scroll down and read the section on web articles. You can also see two real world examples of hyperlink citation here
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and here
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You may also consult this source,
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which gives some advice to writers. There’s also this source.
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Importantly, the advice in these sources is not universally true of all web articles, because–again–your choices will be informed by your audience and purpose. However, these sources do help give you a sense of some of the decisions you might make while composing.

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